Atlantic Lottery Goes Omni-Channel with New Games

The Atlantic Lottery has taken a major step in making their products more accessible to Canadians. The lottery approached, Scientific Games offer a tailor-made “omni-channel” solution that will make their games available in all forms of media and device types.

The latest generation gaming system is now live and offers mobile and internet gaming sales for the New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island provinces.

Scientific Games developed a consolidated system that is directed at draw games, digital instant games, iBingo, and sports betting. Also, the company has a cross-platform, Player Account Management system. This secure management system allows Atlantic Lottery players to purchase a range of lottery products with a single wallet.

This new endeavour is the latest collaboration between these two companies, but the Atlantic Lottery has, in fact, is working with Scientific Games development and gaming technology since the ‘ 90s. Since then, Scientific Games has grown from strength to strength. The company today works with the largest part of North America’s lottery-holders, and has offices on all continents, is the provision of lotteries all over the world with games, support, platforms and solutions for the retail market.

In an official press release, Brent Scrimshaw, President and CEO of the Atlantic Lottery, said: “Atlantic Lottery is committed to renewal and the renewal thereof by means of fresh, new and improved products and services that are now enabled by this advanced technology, Scientific Games. We look forward to providing innovative entertainment experiences, to expand the space in which we work, and ultimately to the beginning of the next phase of sustainable growth.”

The central components, in terms of the technology under the hood, are Scientific Games’ AEGIS® gaming system and the Sciplay™ iLottery platform. The two products together allow for the seamless integration of the Atlantic Lottery on the content with that of Scientific Games.

This integration is the first step in a 5-year agreement that was signed between the two companies. Scientific Games currently has a dedicated team based on the Atlantic Lottery’s head office in Moncton, New Brunswick, so that the two companies will be able to work closely together on upcoming projects. Apart from systems engineering, Scientific Games will also help the lottery with the strategic marketing and innovation game on are specifically suitable for their consumers network.

“We are excited to be launching our newest, most advanced omni-channel lottery platform to meet the Atlantic Lottery’s vision of a unified experience for the players. The new digital and direct draw games are well-received by the Atlantic Lottery players, and already have a significant lift in sales,” said Pat McHugh, Senior Vice President, Global Gaming Systems.

“the Players in the four counties can now seamlessly access an exciting range of lottery products, promotions and services, or they are playing games purchased at retail, or via mobile or internet. We applaud the Atlantic Lottery for their strategic vision on the support of their players and the beneficiaries.”

New Games of the Atlantic Lottery

It is great to see that the merger also brought about the development of a number of new games to try out. The new games are a part of the company’s efforts to the enrichment of their instant game offers and with a number of electronic scratch games, specifically suitable for mobile and web app to play. A new draw game called Daily Grand was also introduced to the platform. In addition to the new games, the lottery decided to bring back their second-chance ticket entry program.

The new system will surely be welcomed by avid lottery fans, especially because of the presence of one portfolio. We are watching closely to see how the platform performs, both in terms of how smooth it is and whether it makes the experience more enjoyable for the players.

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